We are a brand that continually moves and evolves. Moving visual assets play an important role in the visual articulation of the brand. They help convey our dynamism and connection to new communication methods. Our graphic language is a living system which represents our values, and there is no better way to see this than in motion.
Our logo comes to life in animation. Online, animated versions of our logo truly emphasise our tech credentials.
For maximum visual impact the red square becomes a window for creativity. It interacts with video and animation in a variety of surprising ways. This fluid approach represents our values.
Here are some examples of bringing the identity to life.
Our videos are epic in scope and cinematic in style, conveying our global reach and the talented individuals we represent.
Each video must have a strong narrative which comes to life in a creative and inspiring way. The assets we use can be literal or abstract; the key is to blend them together seamlessly.
Our frame is a dynamic asset which can reconfigure endlessly to interact with our footage and enhance our statements. And like our photographic style, our live action footage should feature red so that even in action our imagery is recognisably Harvey Nash. Film with with high production values is essential.
The subject matter can vary from natural landscapes to bustling time-lapse cities; from semi-abstract footage with extremely shallow depth-of-field to dynamic textural CGI backgrounds: but in every example our ideas and concepts should be illustrated beautifully and clearly.
Our inaugural brand film has all of these principles in action.