Our imagery plays a huge part in our brand language. This section help you know what to use and what to look for when searching for new images.
Our image styles fit into four themes, across these themes there is always a key element of red to tie the images together and keep them in line with the brand. We recommend using a mixture of images from different themes when designing communications.
For the full library, visit the downloads section.
We are a visionary brand and use striking, awe inspiring imagery. They are intended to convey a sense of exploration and discovery as metaphors for the curiosity and ambition in the technology world.
We are leaders and use imagery that shows forward momentum and impetus. They convey a sense of action and dynamism.
They are bold and confident.
We place talent in all areas of technology. We use more literal imagery to frame what we would in a real world setting. These images should be vibrant, young and modern. They should feel authentic and never staged or cheesy.
We see the world of technology as constantly evolving and morphing. We use rich, vibrant, abstract imagery to convey feelings and thoughts around the technology landscape.
When finding or designing icons make sure they look like part of a family by always using keyline. Make them red on light backgrounds or reverse them out of colour.
Some best in class examples of our imagery in use
