Our square logo symbolises solidity and confidence. It is deliberately simple. No fancy frills or needless embellishment. In communication it integrates seamlessly across printed and digital assets.
DownloadRed is the primary colour of our logotype. This version should be used whenever possible on white, coloured or image backgrounds. Always ensure it stands out and is legible when selecting the background.When the red logotype will not be clear and legible due to the background, a reversed out version is available to ensure clarity.
To ensure clarity and legibility, the logo should not be reproduced any smaller than 10mm in width.
When choosing the size of the logo, consider the application size as well as the design and imagery to be used. Bold, colourful designs may require a larger logo to ensure it stands out, whilst more subdued, minimal designs may only require a smaller logo.As a guide, we have included here some recommended sizes for the logo on standard pieces of communication.
To ensure our logo is bold and clear across all applications, we have created a simplified version for use on social media channels and as a favicon. This simplified version is designed to work cropped in a circle as well as a square.
To ensure clarity and consistency, there should always be an area of clear space around the logo. No other logos, shapes, wording or text should interfere with this. The clear space distance is the height of the ’N’ from the word Nash in our logo.
Where possible, the logo should appear in the bottom right of communications. Its distance from the right and bottom edges should be measured at twice the height of the ’N’ from the word Nash.
There will be some situations where positioning the logo bottom right is unsuitable, such as on letterheads and on our website. In cases such as this, it should move to the top right, with the distance from the top and right edge again being twice the height of the ’N’ from the word Nash in our logo.
Brochure cover
Letterhead
App
Clarity and consistency are key in building a strong brand. It should never be altered, amended or recreated in any way.
Do not recreate the logo.
Do not add anything to the logo.
Do not change the square.
Do not rotate the logo.
Do not change the colour of any part of the logo.
Do not use any other red than the chosen Harvey Nash red.
Do not remove Harvey Nash from the Square.
Do not put anything else in the red Square.
The strapline is not necessary on every application but if you do need to use it there are a few ways to position it.
The strapline can appear stacked on the opposite side of the page to the logo taking up the same width. Place the emphasis on the word most relevant to the subject of the communication you’re applying it to.
The strapline can appear as subcopy to a headline. Use Rival Slab Light.
The strapline can appear as a headline. Place the emphasis on the word most relevant to the subject of the communication you’re applying it to.
The strapline can appear as a sign off under body copy. Use Rival Slab Medium.
Our imagery is really important and we like to use our logo with it, but follow these rules to make sure the logo is always the star of the show.
Make sure the clear space around the logo is free of distracting elements.
Make sure you place the logo on an area of the image that is not too busy.
Make sure there is sufficient contrast between the image and logo.